RumBee
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Brand manual

The straight line to the close.

The bee does not wander: it returns from the flower to the hive in a straight line. RumBee is rumo plus bee — and everything the brand does comes from that. This page gathers the logos, the colors and the rules of use.

The beeline reaching the target
01 · Symbol

The horizontal logo already contains the symbol — which is why the icon and the logo never appear side by side.

One brand, two lockups

RumBee logo with light text
Logo — light text On graphite and any dark ground. This is the default version.
RumBee logo with dark text
Logo — dark text On bone, white and any light ground.
RumBee icon on its own
Icon on its own Favicon, avatar, tight spaces. Works from 20px up.
The beeline graphic device
Beeline Supporting graphic device — brand screens and openers.
02 · Color

The proportion between the two colors is part of the identity: amber appears only at the point of decision, on at most 8% of the area.

Graphite carries, amber decides

Graphite
#0E1013
The ground. It fills the screen and carries the information.
Amber
#E8A020
The action. The honey, the target, the point of decision.
Bone
#ECE9E2
Text on graphite.
Paper
#F7F6F2
Light-mode ground.
Full scale
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03 · Type

Archivo is open, via Google Fonts. There is no second family.

Archivo, and only Archivo

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04 · Usage

How to use the brand

Do
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Don't
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05 · Downloads

Always use these files — never crop from a screenshot, never rebuild the symbol.

RumBee

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